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Privacy policy and Cookies


Brand Value Marketing

Paola Francesca Schiantarelli

Marketing consultant

Drakestrasse 7B

12205 Berlin


Telephone: +49 176 68235141

USt-IdNr (Steuernummer): 20 / 409 / 00882



Privacy Policy

This Privacy Policy contains information about the nature, scope and purpose of our use of your personal data with regard to the website or connected domain and your rights. You can print and save this document at any time.

The data controller (hereinafter referred to as “Brand Value” or “we”) in the sense of the GDPR and other national data protection laws of the member states as well as other data protection regulations is: Brand Value Marketing. You can contact us by mail at the address indicated above with the addition ‘Data Protection’ or by email to


We collect personal data if you use the Website or voluntarily transfer them to us by contacting us, for example via the contact form or email. We will only collect your personal data with your consent or as permissible under applicable data protection law (e. g. the EU General Data Protection Regulation (“GDPR”) and the German Data Protection Act (Bundesdatenschutzgesetz), “BDSG”. The type of data that will be collected in the contact form is set out on our Website in the respective contact form. Data transmitted through the contact form will be stored on servers located in Germany. We use the data you provide to us to process your answers. Unless specifically stated, we store personal data only as long as necessary to fulfill the purposes pursued.


Every time the Website is accessed by a visitor, this Website collects general data and information in connection with your visit. This general data and information is stored in the log files of the server and concerns the following data:

-             browser types and versions used,

-             the operating system used by the accessing system,

-             the webpage from which an accessing system arrived on this Website (known as a referrer),

-             sub-websites that are accessed on this Website via an accessing system,

-             date and time of an access to the Website,

-             IP address,

-             internet service provider of the accessing system

-             other similar data and information aimed at averting danger in the event of attacks directed at our IT systems.

When processing this usage data, we do not draw any conclusions as to the visitor. We need this data in order to

-             correctly deliver the content of the Website,

-             optimize the content of and the advertising for this Website,

-             ensure the permanent functionality of our IT systems and the technology underlying this Website as well as

-             provide to authorities the information necessary for purposes of conducting e. g. criminal proceedings in the event of a cyberattack.

The legal basis for this processing activity is Art. 6 (1) (f) GDPR. This data in anonymized form is analysed by us statistically and with the aim of increasing data protection and data security. The anonymous data of the server log files is stored separately from all personal data provided by a visitor.


In order to provide this Website and to improve its performance, we use cookies. Cookies are text files that are stored on your device. Cookies remain on your device and allow us to recognize your browser on the next visit (persistent cookies). You can set your browser to inform you about the cookie setting and disable cookies individually, or to disable cookies for specific cases or in general. Some cookies are necessary for the functions of the Website. If the usage of these cookies is not enabled on your device or in your browser, the functionality of our Website may be restricted.


This Website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). that helps determine usage preferences and particularly popular areas of websites. Google Analytics uses methods that allow the analysis of the use of the Website, e. g. through cookies. The generated information about your use of this Website is transferred to a Google server in Europe and stored there. By activating the IP anonymization on this Website, the IP address will be shortened before transmission within the Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser under Google Analytics will not be merged with other Google data.

Further information on data protection regarding Google Analytics is available at Google’s data protection notice under “Google Analytics Cookies”, available here.

Further information on Google’s privacy policy is available here.

The cookie lifetime is up to 24 months (this applies only to cookies which have been set by this Website) and the maximum storage period of used data is up to 26 months.

The processing of data using Google Analytics is based on your consent according to Art. 6 (1) (a) GDPR.



The Website uses a service by WIX to provide a stable and secure Internet presentation. For this reason, WIX may collect your IP-address and store it in log files. For details about the data usage in the context of the use the services provided by WIX, please refer to the data privacy notice of WIX here.


If your personal data is processed, you are considered a data subject within the meaning of the GDPR and you have the following rights against Brand Value as data controller:

Right of Access

Right to information according to Art. 15 GDPR: You have the right to obtain information about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data was or are being disclosed, the planned period of storage or the criteria for determining the duration of storage, the right of correction, deletion, limitation of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if they were not collected by us, the existence of automated decision-making including profiling and possibly significant information on the logic applied and the scope and intended impact of such processing, as well as your right to be informed of what guarantees according to Art. 46 GDPR exist in case of redirection of data in third countries.


Right to Correction

Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data.

Right to Deletion

Right to deletion according to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the requirements of Art. 17 (1) GDPR are met. This right does not apply if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the pursuit, exercise or defence of rights.

Right to Restriction of Processing

Right to restriction of processing according to Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data provided that the correctness of your data is verified, if you refuse to delete your data due to inadmissible data processing and instead restrict the processing of your data, if you need your data for the assertion, exercise, or defence of legal rights, after we no longer require these data for their purpose, or if you have objected for reasons of your particular situation, as long as it is not ascertained, whether our legitimate reasons prevail.


Right to information in accordance with Art. 19 GDPR: If you exercise the right to correct, delete, or limit the processing towards the responsible contact, this person is obliged to inform all recipients who have been disclosed personal data about the correction, deletion, or limitation of processing of the data, unless this is impossible or requires a disproportionate effort. You have the right to be informed about the respective recipients.

Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data provided to us in a structured, common, and machine-readable format or to request transmission to another responsible person, insofar as this is technically feasible.

Right to revoke granted consent according to Art. 7 (3) GDPR: You have the right to revoke consent provided in the processing of data at any time with effect for the future. In the case of revocation, we will delete the respective data immediately, as far as further processing cannot be legally justified for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

Right to file a complaint according to Art. 77 GDPR: If you consider the processing of your personal data a violation of the GDPR, you have the right to file a complaint to a supervisory authority, in particular in the member state of your location, your place of work, or the place of alleged infringement.

Right to Objection. If you have given your consent (Art. 6 (1) (a) GDPR) to the processing of your data, you can withdraw your consent at any time. Such a withdrawal influences the permissibility of processing your personal data after you have provided it to us. If we base the processing of your personal data on the weighing of interests (Art. 6 (1) (f) GDPR), you may object to the processing at any time. In the event of your justified objection, we will either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue (possibly limited) processing.

You can object to the processing of your personal data for purposes of advertising and data analysis at any time. You can inform us about your objection under the above-mentioned contact details.



If you want to contact Brand Value to ask any question regarding your personal data, please contact us directly via the details provided in the imprint or as indicated above.


Last update: 14 September 2020

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